Durban's property market is sizzling, and nowhere is that heat felt more than in the Bluff. This collection of suburbs south of the city centre offers a dream combination - tranquil coastal living, a wealth of amenities, low crime rates, a close-knit community, recreational pursuits, and an accessible location. Adding to the appeal, the Bluff's properties offer appealing price tags, especially if you're after the quintessential sun-sand-and-surf lifestyle on a budget.
Whether you're a young professional seeking an active lifestyle, an overseas buyer after an exclusive holiday getaway, or a family looking for a safe and nurturing environment, The Bluff has something to offer everyone. Sanette Nortje, Principal at Century 21 Bluff, offers a lowdown on the area and suburbs to keep an eye on for your dream home.
Why the Bluff is buzzing right now
The Bluff is situated close to Durban CBD but still has a suburban atmosphere. According to Nortje, this has been a key factor driving demand in the area. "The Bluff offers great value-for-money and seaside living while still providing convenience. Most Durbanites know the area as a prime sardine run spot, but there's a lot more to the Bluff.
"Families are drawn to excellent institutions like Glenardle Primary School, Brighton Beach Junior and Senior Primary, Bluff Christian Academy, and Durban Academy High School. For retail therapy, Bluff Towers Shopping Centre and Bluff Hillside Mall offer a great selection of shops.
"Peace of mind is another perk of living in the Bluff. The presence of the Brighton Beach Police Station and the proactive Bluff Community Police Forum (CPF) fosters a sense of security, allowing you to relax and enjoy all that this vibrant area offers.
"The pride of the community, the coastline, has stunning beaches like Brighton, Anstey's, Treasure, and Garvies. And beyond that, you can tee off at Bluff National Park Golf Course, explore the trails of Bluff Nature Reserve, set sail from Bluff Yacht Club, or dine at a world-class restaurant," she says.
Trends creating waves in town
Nortje says the Bluff has a vibrant property market driven by its appealing climate and career opportunities. "The area's warm climate is a major draw, particularly for overseas buyers seeking refuge from harsh winters. Properties with ocean views are especially popular, attracting not just international interest but also local business people and affluent up-country residents looking for investment opportunities in holiday or retirement homes," she says.
"The tourist appeal is further boosted by the Bluff's prestigious status as an International Whale Heritage Site," she adds. "The arrival of humpback, sperm, mink, and Bryde's whales have inspired exciting tours, festivals, and activities in town."
The Bluff also has a thriving local economy. "The area features an active jobs market in retail trade, manufacturing, and commerce industries," says Nortje. "Its proximity to the industrial facilities of the South Durban Basin and the Durban CBD offers residents the perfect balance - easy access to diverse employment opportunities while still enjoying the peace and quiet of suburban living."
The Bluff's best suburbs to explore
While the Bluff's suburbs are closely connected and all have fantastic potential, Nortje highlights some stand-out areas. "Brighton Beach, Ocean View, Treasure Beach, and Grosvenor are well-regarded and often have a shortage of stock. As soon as homes pop up on the market, they are snapped up almost immediately," she says.
Ocean View is currently the fastest-growing suburb in the area. "According to Lightstone data, the area offers mainly freehold properties, but also sectional title units, so it caters to all tastes. Over 50% of current homeowners have kept their properties for over 11 years, highlighting Ocean View's strong community ties," she says.
While Lightstone shows those aged 18-35 years make up 5% of stable owners, Nortje says this is quickly changing. "In the past year, Ocean View has seen a surge of young buyers (26%) who have recognised the area's potential to build careers, raise families, lead an uncomparable lifestyle, and make a solid investment."
Meet your Bluff property experts
With this in mind, now is the time to purchase or rent a home in the area. "It's an absolute buyers market at the moment with most of the properties below market value," shares Nortje. "There's also good rental options available that won't dent your wallet. For R4,600 per month, for example, you can find a one-bedroom apartment, complete with parking and being walking distance to popular amenities."
To find the perfect fit, partnering with local property professionals can help you unlock hidden gems in the market. "At Century 21 Bluff, all our estate agents stay within the area, so we know the market and have a keen insight into what the area has to offer," says Nortje. "We are well known in the area for being dynamic and go-getters who are ready to help you buy, rent, sell, or let properties. Don't hesitate to call, email, WhatsApp, or drop by our office on Cobban Road."