With property auctions becoming more popular in recent years, Century 21 South Africa is rising up to the demand. Introducing Century 21 Auctions, our national and exclusive auction platform to help you reach your goals. It's a streamlined and secure way to buy and sell property.
Now you can start bidding
According to Jaacov Dadon, Founder and CEO of Century 21 Auctions, the brand is a market leader in real estate. Offering buyers and sellers this add-on service was a natural next step and an amazing opportunity to buy property or have a quick easy successful sale.
"It is our goal to provide every Century 21 property practitioner in South Africa the opportunity to offer their clients the opportunity to sell their properties by way of auction. We can certainly reach this goal by integrating the current sales route together with both the online timed property auctions and live multiple property auctions.
"Auctions are the preferred way of selling property in many countries. Century 21 is the first real estate company in South Africa that provides our clients with this opportunity - at no additional cost."
Big benefits for everyone
Auction services fall in line with Century 21 South Africa's mission to provide professional all-inclusive services, with quick turnaround times. Dadon highlights the advantages you can experience:
"If you're an auction buyer, you'll have the surety you're dealing with serious sellers. You'll also have ease of access to the auctions from anywhere in the world. Bidding will be made easy, transparent, and convenient through our specialised online app.
"If you're a seller, on the other hand, auctions are an effective way to sell your property. For starters, you'll have absolute certainty that the buyers are serious and qualified. Buying a property on auction will require a substantial registration fee, and if a buyer fails to perform after bidding on auction, he/she will forfeit this fee. You will have the benefit of a cost-free, international marketing tool to sell your properties on.
"At Century 21 Auctions, we pride ourselves on relationships and servicing those relationships is our number one priority. Buyers and sellers will be guided throughout the process from the time the property is approved to be auctioned, right up until the successful transfer of the property into the name of the purchaser. We have created easy-to-follow, step-by-step instructions for both sellers and buyers which will be available at any time during the entire auction process."
According to Dadon, these auctions also hold great appeal for property practitioners. "It is also important to mention the benefit of an auction to the property practitioners. Commission on a successful sale is deemed to have been earned on acceptance of the offer by the seller. In the event of the buyer not performing in accordance with the signed contract, the agents will still receive the stipulated commission and the seller will receive the 5% seller's deposit."
A service inspired by your needs
Century 21 Auctions uses both traditional and digital auction methods; the way forward comes down to assessing each asset properly and ensuring the team takes on the right properties at the right prices.
While each method can be successful, the inspiration to run online timed auctions for the majority of residential and commercial properties, as opposed to the traditional live auction method was centred around client needs.
"We wanted to find a way to eliminate all costs to the sellers, generally associated with the auctions and the marketing of their properties," says Dadon. "The online timed auctions allow us to streamline the marketing and take out the major expenses with running a live auction and all the costs associated with them."
"However nothing is set in stone. Each asset needs to be assessed correctly; if we believe a particular property will do better on a live multi-property auction, we will make the suggestions to the property practitioner and seller associated with that property."
Properties on the bidding block
As a SMARTER. BOLDER. FASTER.™ real estate business, Century 21 South Africa gives buyers access to the best real estate options across the country. According to Dadon, this will extend to the auction services. "The multiple property auction will take place as and when decided. This will be at our prestige auction venue, and it will consist mainly of high-end commercial, retail, industrial, and luxury residential properties."
Choose your auction type
If you're keen to seal the deal through an auction, you'll have the full benefit of two unique auction options to buy or sell your property.
- Timed online auction platform: This focuses on properties that were listed by Century 21 South Africa property practitioners. When a property reaches a critical point in the mandate period, the seller usually needs to choose to extend the mandate, remove the property from the market, or rather hand it to another agency. Century 21 South Africa can now offer sellers the option of placing their property on auction. This platform will offer serious sellers a unique easy offset for their properties.
- Multiple property auction: This will take place as and when decided. It will be at Century 21 South Africa's prestige auction venue, and it will consist mainly of high-end commercial, retail, industrial and luxury residential properties.
Don't hesitate, it's time to participate
There's no reason to find the process daunting. Century 21 Auctions is led by a team of property professionals ready to help you make the most of the process. Contact us today at auctions@century21.co.za or call +2779 811 2088.