The latest Gold Table Talk at Century 21 South Africa brought together two powerhouses in real estate marketing—CEO Harry Nicolaides and National Head of Marketing, Thireshni Sanasy—to discuss the national launch of the Dedicated to the Joy of Home campaign. Originally a global initiative, this campaign has been carefully adapted to resonate with the South African market, bringing a renewed focus on the emotional connection people have with their homes.
Speaking on the essence of the campaign, Nicolaides shared his enthusiasm for this fresh approach. “At Century 21, we don’t just sell properties; we help people find their place in the world. ‘Dedicated to the Joy of Home’ embodies what we stand for—creating spaces where life’s most cherished moments unfold.”
Sanasy, the driving force behind the national rollout, highlighted how the campaign has been tailored to speak directly to South African homeowners, buyers, and property practitioners. “South Africa is a market filled with diversity and rich stories. We wanted to take this campaign beyond just visuals and taglines and make it something that truly connects with the dreams of our people. Whether it’s a first-time buyer, an investor, or a family finding their forever home, ‘Dedicated to the Joy of Home’ is about making those moments unforgettable.”
With strategic digital marketing, engaging storytelling, and an emphasis on community-driven content, this campaign is set to elevate Century 21 South Africa’s presence. The energy from the Gold Table Talk made one thing clear—this is more than just a campaign; it’s a movement redefining real estate marketing in South Africa.
Watch the full episode now: https://youtu.be/Ytam6XA_47c