If you're looking to make your mark on the real estate industry, look no further than Century 21. The real estate giant has proved once again that it is a force to be reckoned with. Named a 'Top Franchise for 2023' by Franchise Business Review, you have another reason to start a business with a brand that can help make it a success. With a winning combination of innovative technology, expert training, unparalleled support, and global exposure, get to know about franchising locally with Century 21 in South Africa.
About Franchise Business Review's stamp of approval
As a business owner, you have thousands of franchise opportunities. And while many companies claim to be the best, it can be hard to pinpoint who really is. Franchise Business Review's research provides a comprehensive list of top franchise opportunities based on actual franchisee survey results.
Every year, the research firm surveys over 30,000 franchise owners from more than 300 leading franchise brands. The results reflect the highest ratings in franchisee satisfaction, franchise culture, company performance, and other key benchmarks.
In 2023, Century 21 was one of only 19 real estate businesses that made the cut. According to Eva August, Century 21 South Africa's National Operations Manager, while the accolade proudly reflects Century 21's franchise value, it feels like the work has just begun.
"Century 21 has a much bigger vision that we are working toward and a lot more to achieve for the real estate industry. At the most, the recognition is a signpost to keep going, to serve more, and continue to defy mediocrity," she says.
A formula for entrepreneurial success
Franchise Business Review's rating can easily be seen in Century 21's international success. At present, the brand boasts 8800 offices and 149 930 affiliated sales professionals across 86 countries. "After 50 years as market leaders around the world, we have mastered the formula of business success with the right partners," points out August. "We have the business support tools, training, and systems to mitigate failure."
Locally, this winning formula has attracted several franchisees looking to partner with the award-winning brand. In 2022, Century 21 welcomed Century 21 Paarl, Century 21 Franschhoek, Century 21 Plettenberg Bay, Century 21 Port Elizabeth, and Century 21 Nelspruit. "We are successful, we have a great market share and reputation in many of the territories in South Africa, and we have the best systems and support to help a franchise succeed," says August.
Debunking real estate franchising myths
Taking the plunge to start a business is a big decision. While many understand the benefits of falling under the umbrella of an established brand, there are still many false myths surrounding franchising.
"It's not true that franchisees earn less due to royalty fees and are restricted," says August. "The cost of franchise fees and royalties pale in comparison to leverage unlocked and the volume of business created through the network. Your return on investment needs to be accurately analysed, compared to operating alone, and having a limited financial result."
August also dispels concerns that the real estate market is saturated for franchises. "Most territories in South Africa remain untapped in terms of potential and profit for a professional who is connected to the right brand."
Claiming your territory with Century 21
A big part of making it as a franchisee is choosing your territory of operation. At Century 21 South Africa, August says these are determined by larger metro areas across the country. These metros are divided into a number of territories to ensure:
- Market share is achievable by the franchisee and is, therefore, able to become extremely profitable.
- There is scale for the brand to have wide coverage to maximise the national market share.
Century 21 South Africa can quickly recognise a franchisee with great potential and will allocate entire metro areas to operators that can build prosperous businesses and have the resources to do so.
For areas that are currently occupied, Century 21 South Africa investigates the potential of a partnership in that territory (based on approval) or with approval the applicant would join the territory waiting list with a defined timeline.
Don't wait, become a franchisee today
With Franchise Business Review's research and proven results in the industry, Century 21 South Africa is the ideal choice to partner with. August concludes with an insight into the selection process:
"Century 21 South Africa has a minimum standard of real estate sales experience and leadership expected from all our applicants. This is coupled with legislative requirements with the PPRA that need to be met. Our growth is slow but strong due to our requirements. If you'd like to kick-start your journey, you can start the enquiry and application process through our website."